Reimagining AI: From Automation to Strategic Breakthroughs
- Jamie Bykov-Brett
- May 2
- 3 min read
Updated: May 3

AI Has Arrived—But Have Our Ambitions?
Let’s be honest: if your organisation is using AI just to save time on reports or automate your inbox, you’re barely scratching the surface.
We are not just in a tech shift—we’re in a leadership shift. What’s needed now isn’t just implementation. It’s imagination.
The biggest risk? Not falling behind the AI curve—but failing to reimagine what your organisation could become with it.
The Three Strategic Postures of AI Leadership
Over the past couple of years, one pattern has kept emerging. Most AI strategies fall into one of three mindsets.
1. Looms – Replacing Human Effort
This is where most AI use cases currently live. Looms automate what a human is already doing: booking appointments, entering data, handling invoices, responding to simple queries. It’s efficient—but foundational.
Think of it this way: using AI for looms is like using a smartphone solely as a torch. Technically useful, but wildly underwhelming given the potential in your hands.
What Looms do:
Replicate repetitive human tasks
Increase speed, consistency, and scale
Reduce cost and error at the operational level
The limitation: You’re not transforming your organisation—you’re just shifting who (or what) does the grunt work. If this is your AI strategy, you’re automating the present, not building the future.
Executive reflection: Are we applying AI to replicate labour—or to rethink value?
2. Slide Rules – Enhancing Human Capability
Slide rules don’t replace people—they supercharge them. This kind of AI supports thinking, not just doing.
Whether it’s helping leaders make faster, sharper decisions, or enabling teams to see patterns and insights no spreadsheet could reveal—Slide Rules are performance enhancers for the mind.
Think of it as: an espresso shot for your team’s thinking capacity—clearer, quicker, better-informed decision-making.
What Slide Rules do:
Augment strategy, creativity, and judgement
Provide real-time insights and predictive intelligence
Keep humans in the loop, but at a much higher altitude
The limitation: The risk isn’t the tool—it’s dependency. Without the right leadership culture, AI-enhanced teams can become AI-dependent ones.
Executive reflection: Are we using AI to sharpen our people—or soften their skills?
3. Cranes – Surpassing Human Limits
This is where the magic happens. Cranes don’t just improve what humans do—they do what humans can’t.
From diagnosing diseases before symptoms emerge, to predicting economic or environmental shifts from faint data signals, to inventing materials that don’t yet exist—this is AI at the edge of imagination.
Think of it as: your organisation’s moonshot lever—lifting you beyond known problems into wholly new possibilities.
What Cranes do:
Enable innovation unconstrained by human capacity
Reveal insights and solutions previously inconceivable
Redefine markets, models, and missions
The challenge: Cranes demand a different kind of leadership—visionary, curious, and unafraid of ambiguity. The payoff? A chance to shape the frontier, not chase it.
Executive reflection: Are we designing for what’s likely—or daring to build what’s never been done?
The Opportunity Ahead: From Tools to Transformation
We’ve reached a turning point. AI isn’t just another wave of automation—it’s a lever for exponential possibility. But only if leaders are willing to treat it as such.
The organisations that thrive won’t be the ones who deployed AI first. They’ll be the ones who imagined farthest—and executed wisely.
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Great insights Jamie! 👌🏼