The New Code-Switching: How AI Is Rewriting the Way We Speak And Why That Should Keep Leaders Up At Night.
- Jonscott Turco
- Jun 12
- 2 min read

Let’s talk about the voice in your head.
Not the one that helps you make decisions. The other one. The one that rewrites your email three times so it sounds “neutral.” The one that deletes the humor in your Slack message—just in case the sentiment tracker gets confused. The one that edits your insight down into a tidy, prompt-ready soundbite.
That voice? It’s learning a new dialect. Fast.
Because these days, we’re not just speaking to each other. We’re speaking to the algorithm.
Welcome to algorithmic code-switching—the quiet, unconscious way we’re reshaping how we communicate at work. Not just for culture. Not for hierarchy. But for software.
When We Start Performing for Machines Instead of Each Other
You’ve felt it.
That shift in tone when someone remembers the meeting’s being transcribed. The hesitation before typing something candid into a “smart” collaboration tool. The rising trend of, “Well, I asked ChatGPT, and it said…” replacing the organic spark of team conversation.
This isn’t efficiency. It’s erosion.
We are learning to sound legible to systems. But in doing so, we’re making ourselves less legible to each other.
Because here’s the thing: real human communication is messy, emotional, often ambiguous. That’s what makes it powerful. That’s what makes it honest.
But when the dominant audience becomes a machine—when expression is filtered for readability, sentiment, or algorithmic digestibility—we flatten the texture of how we show up.
Authenticity becomes inefficiency. Humor becomes risk. Emotion becomes data noise.
And if your accent, cadence, or storytelling style doesn’t map to the training set? You’re not just overlooked. You’re overwritten.
This Isn’t a Tech Problem. It’s a Leadership Reckoning.
Because what’s being reshaped isn’t just language. It’s trust. It’s voice. It’s psychological presence.
If leadership is about seeing the unseen—this is it. This is the quiet shift inside your culture that’s going unmeasured and unspoken.
If you lead people, strategy, or systems—this moment belongs to you.
Ask yourself:
Are we creating conditions where people speak to be heard—or to be scored?
Are we designing for clarity—or for compliance?
What kind of culture survives when the most emotionally intelligent voices go silent?
What Do We Do?
Name it. Call out the shift. Give people language for what they’re sensing. You can’t protect what you won’t acknowledge.
Carve out machine-free space. Meetings where no one’s on record. Conversations where nuance is safe. Rituals where performance takes a backseat to presence.
Teach prompt fluency, but defend human fluency. Yes, train your teams to work with AI. But never let that be more valuable than how they show up with one another.
Interrogate your tools. Ask: Who do our systems exclude? What voices get distorted or dismissed? Then redesign—aggressively and unapologetically.
Because here’s the truth: AI might master language. But it doesn’t understand soul.
That’s still our job.
So yes—use the tech. Use it well. But don’t trade your voice for velocity. Don’t confuse readability with resonance. Don’t forget that the most powerful leadership tools we have are still human ones:
Curiosity. Presence. Emotional courage. And the kind of voice that doesn’t flatten itself for feedback scores.
In a world that’s automating expression, your job is to protect what’s irreplaceable.
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