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Ego Isn’t a Strategy: Why Humble Leadership Is the Quiet Power We Need in the Age of AI

  • Writer: Jonscott Turco
    Jonscott Turco
  • Aug 15
  • 4 min read
Business meeting with a robot at a table. A screen reads "AI Strategy: Dominate or Collaborate?" Mood is tense; text says, "I need obedience."

Let’s be honest: ego is still having a moment. It shows up in boardrooms, in pitch decks, even in the way some leaders talk about artificial intelligence—as if staying in control is the endgame.


But as Andriana Eliadis wisely argues in her recent Forbes piece, ego might get you attention, but it rarely gets you sustainable results. And in this moment—where AI is rapidly reshaping how we work, decide, and lead—that lesson feels more important than ever.


Because here’s the thing: AI doesn’t need us to be louder. It needs us to be wiser.


When Expertise Isn’t the Edge Anymore

For a long time, being the smartest person in the room felt like a reasonable strategy. Knowledge was power. But now, with AI systems generating insights in seconds, hoarding expertise just doesn’t hold the same weight. What matters more is what you do with all that information—and whether people trust you to use it well.


Fast Company recently explored how the skills that make us most human—empathy, curiosity, self-awareness—are fast becoming the most essential in AI-integrated work. And not because machines can’t replicate them (they can’t), but because they elevate the way we partner with machines. Ego often gets in the way of that. Humility, on the other hand, opens the door.


Leadership That Listens Before It Acts

The smartest leaders I know these days aren’t the ones talking the most. They’re the ones asking the best questions—and listening carefully to what’s said (and what’s not).


That’s not a (misnamed) soft skill; it’s a strategic one.


Harvard and MIT are both investing serious research into distributed leadership models—where decision-making is more horizontal, and trust is built across functions and disciplines. AI, it turns out, works best when it’s embedded in cultures where people feel safe to speak up, challenge assumptions, and experiment. That doesn’t happen in ego-heavy environments. It happens where humility is modelled from the top.


Confident Enough to Not Know Everything

Harvard Business School calls it “AI-first leadership.” I’d call it confident humility. The ability to say, “I don’t know—let’s explore it,” without losing credibility. Leaders who understand how to use AI not just for efficiency but for insight are the ones who can hold space for both data and doubt.


And let’s not forget—AI has limits. It reflects the biases of its builders, the blind spots of its training data, and the incentives of its deployment. Leaders who lead with humility are more likely to spot those gaps, name them, and invite others into the conversation.


That’s not indecision. That’s stewardship.


What’s Getting Reimagined (and Who’s Doing the Reimagining)

At places like Harvard’s Human Leadership Lab, AI is already being used to develop softer, harder-to-measure capacities—like empathy, integrity, and ethical reasoning. Through simulated dilemmas, reflective prompts, and coaching augmentation, leaders are building muscles that don’t show up on balance sheets—but shape every decision that follows.


And that’s the quiet superpower of humble leadership: it invites reflection where reaction might once have ruled. It slows the moment down just long enough for better decisions to emerge.


Leading With (Not Over) AI

Some of the most compelling thinking I’ve seen lately frames AI not as a replacement, but as a mirror—a way to better understand how we lead, what we value, and where we need to grow. The “Agentic Leadership” model describes AI as a companion, not a competitor: a collaborator in surfacing bias, holding onto values, and nudging toward better outcomes.


When you think about it that way, the job of a leader isn’t to dominate the system. It’s to deepen the collective intelligence around it. That takes humility, not heroics.


A Quick Word on Innovation

I know a thing or two about innovation and organizational success, having designed and led numerous innovation summits for clients around the world over the last 20 years. What was true then and what's even more true now is this: 

There’s a reason innovative cultures tend to be low-ego: they require flexibility. And flexibility requires being wrong sometimes. Letting go of ideas. Letting better ones in. It's the magic of leaders who own their "I don't know" and work with their teams to solve problems. - Jonscott Turco

When AI enters the picture, that adaptability gets even more important—because the pace of insight increases, and so does the need to reassess quickly.


If ego drives the car, it’s hard to pivot. But if humility is holding the wheel, there’s room to shift.


So What Does This Look Like in Practice?

Honestly, it’s less dramatic than we might think. It looks like leaders staying anchored in purpose. Naming uncertainty. Creating space for questions. Protecting time for thinking, not just doing.


It looks like saying: “Let’s pause and check if the data’s missing something.”


Or even: “Let’s bring someone into this conversation who sees the world differently than we do.” 


These aren’t radical acts. But they are deeply human ones. And in an era of intelligent systems, that’s what will keep leadership grounded, trustworthy, and truly transformative.


One Final Thought

The AI era doesn’t need bigger egos. It needs bigger capacity for reflection, inclusion, and shared direction. That’s not weakness. That’s leadership evolving.


And if you’re leading through AI disruption right now, ask yourself: Am I trying to win the room? Or am I building the kind of room where people—and ideas—can truly thrive?


Because in the long run, that’s where the real power lives

 
 
 

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